A brand, and website that showcases the work of a talented group of engineers and developers.
Something undeniably digital, with a bit of an edge.
MY ROLE
UI/UX designer, Brand designer
THE OPPORTUNITY
Null World Productions is a small collection of developers and engineers using their skills to bring ideas to life. They need a brand that reflects their direction and style, and a site to interact with clients.
THE SOLUTION
A brand that encapsulates their style not only as a development team, but as people obsessed with all things digital. A website that expands upon the concept of the brand using elements reminiscent of early digital design.
1 – LOGO
DECEPTIVELY SIMPLE
Two concepts were presented for the logo.
One version takes stylistic cues from glitches found in displays. It hints at the complexity behind something on a screen. When the RGB colors come together, and the pixels animate, a user sees something seamless. A keen developer sees underneath.
The second describes an aged world that's ready to be disrupted. Visionary developers can blow up everything and change the game (Russia being blow up was not intentional).
2 – WEBSITE
SURPRISINGLY COMPLEX
The style of the site is clean. Although they are high-concept, they need a site that is approachable. Their brand concept is subtly represented. Staggered content adds complexity to the layout, contrasting the clean style. Strike-through buttons are reminiscent of the distortions of the logo. Text styles retain the logo's 3D coloring treatment.
EVERYONE LOVE EASTER EGGS
The site allows users to engage with projects wherever they're mentioned, drawing in elements from their different projects to foreshadow them.
3 – MOBILE
FULLY SCALEABLE
The site scales down to mobile devices, allowing it to be fully functional across any device without compromising the conceptual elements.
