Giving this business a modern, eye-catching design.
Something light-years ahead of competitors in their field.​​​​​​
MY ROLE
UI/UX designer
THE OPPORTUNITY
Nova was stuck with a provider that offers little customization, or updates. The majority of websites in their field are dated, both in style and usability.

THE SOLUTION
A sleek and modern design that utilizes style to draw in users, and substance to convert them. Try it out.
1 – DESKTOP
DESIGNED TO ENGAGE & INFORM
Users are immediately funneled to product inventory, as they proceed they are given more specific options to convert. Social trust is established by highlighting the partnered brands, and the business itself.
ADAPT. OVERCOME.
The site's megamenu is able to show recent and trending searches, allowing them to responsively push certain products. It also allows users to quickly filter through brands, and navigate the site easily.
2 – MOBILE
FULLY RESPONSIVE
The site is built to look incredible, and the layout is completely mobile-friendly. Down to the buttons.

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